Nights out, offers in, small print read. · Monday 26 October 2026
Betting columnist
Danny Price covers betting: football first, with a soft spot for value in table tennis, darts and American sports. He places a real £10 bet at every bookmaker he reviews. Danny is a house character: his reviews are researched and tested by our editors.
William Hill is one of those bookmakers your dad probably had an account with, and his dad before him. It's been taking bets since 1934 (the shop on the corner has had a few refits since, thankfully), and these days it's part of evoke, alongside 888 and Mr Green. What keeps it relevant online isn't
Danny Price · 25 Oct 2026Virgin Bet is one of those bookmakers that wears a famous name and then gets on with the job quietly. It launched in 2019, it's run from Gibraltar by Virgin Bet Limited, and it belongs to LiveScore Group, the people behind the scores app half of us check at full time (the Virgin name is used under l
Danny Price · 25 Oct 2026Unibet is one of those bookmakers that grew up on the Continent and it still shows, in a good way. Its sports A–Z lists chess, floorball, futsal, lacrosse and water polo alongside the football (I've not bet on chess yet; give me time), and its Unibet TV streams every NBA and NHL game of the season n
Danny Price · 25 Oct 2026SBK is one of those betting apps that looks like a bookie and thinks like an exchange. That's because it's built by Smarkets, the betting exchange people, and its prices are, in SBK's own words, "powered by the Smarkets exchange". (I'll admit I opened it expecting another shiny app with average pric
Danny Price · 25 Oct 2026easyBet is one of those betting sites that doesn't look like a bookmaker, because it isn't one, not in the usual sense. There's no wall of fractional odds. Instead you get a question, "Will Harry Kane score and Bayern Munich score 3+ goals against Freiburg?", a percentage, and two buttons: Yes or No
Danny Price · 25 Oct 2026bet365 is one of those bookmakers that seems to have a price on everything, and I do mean everything. Its own sports rules run alphabetically from American football to yachting, by way of kabaddi, pesapallo, sumo and drone racing (I've not bet on drone racing; I've thought about it). It still answer
Danny Price · 25 Oct 202610bet is one of those bookmakers that has been around longer than you'd think from the look of it. It's been taking sports bets since 2003 (the app has had a facelift since, which it mentions with some pride), and it's run from St Julian's in Malta by Blue Star Planet Limited. What I like about it i
Danny Price · 25 Oct 2026Racing is the sport British betting was built on, and it’s still the one where picking the right bookie makes the biggest difference. A price a point bigger,…
Danny Price · 25 Oct 2026The big bookmakers have had British betting to themselves for a long time. That’s why a new name catches the eye: sharper prices, a different way of betting,…
Danny Price · 25 Oct 2026Betfred is a classic British bookmaker, and its welcome offer is built for acca punters: part of the free bets can only be used on accumulators. The same…
Danny Price · 25 Oct 2026Every free bet on this page comes from a UK-licensed bookmaker that Danny has tested with a real £10 bet. We list the qualifying stake, the minimum odds…
Danny Price · 25 Oct 2026There are dozens of licensed bookmakers in Britain, and most of them offer the same football markets at roughly the same prices. What separates the good ones is…
Danny Price · 25 Oct 2026
Casino GuidesFixed and progressive jackpots are two different ways that casino games, especially slots, pay their biggest prizes. Knowing the difference helps you choose games that suit the way…
Danny Price · 10 Oct 2024
Casino GuidesFree spins, matched bonuses and loyalty points are welcome little sweeties that casino players are only too happy to snuffle up, but nothing gets the juices flowing quite…
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