William Hill is one of those bookmakers your dad probably had an account with, and his dad before him. It’s been taking bets since 1934 (the shop on the corner has had a few refits since, thankfully), and these days it’s part of evoke, alongside 888 and Mr Green. What keeps it relevant online isn’t nostalgia: it’s a cashier that pays Visa Direct debit cards in a quoted four hours, live chat that answers at any hour, and safer gambling tools specific enough to let you block the casino and keep the football.
If you have never had a William Hill account, here’s the joining offer, and it’s built for the way most of us bet on football now. Register with the Promo Code FBB40, deposit a tenner by debit card (the e-wallets, PayPal and Apple Pay don’t count for this one), put a £10 single on anything at evens or bigger, and once it settles you get £40 in free bets: four £10 tokens, each for a Bet Builder. Yes, all four. If you’ve never built your own same-game bet, this is a cheap way to learn.
“The William Hill bonus is four Bet Builders for a tenner. Spend them on four different Saturdays and you’ve got a month of football with an interest.”
Danny Price
Why we’d send a friend to William Hill
The cashier, first. William Hill quotes four hours for withdrawals to Visa Direct debit cards, immediate payouts to Apple Pay and one working day to PayPal, Skrill and Neteller, and says it charges no fees of its own. When you’ve had a good Saturday, you want it in your bank before Monday, and that’s what it’s offering.
Second, the safety net is unusually specific. Deposit limits are net of withdrawals, reality checks are compulsory for UK accounts, and you can block individual products, such as the casino, Vegas, live casino, bingo or poker, while keeping your sports account open. If the football is fine and the slots aren’t, you can say so.
Third, support that’s awake when you are. Message Us live chat runs 24/7, which matters more on a Champions League Tuesday at 10pm than any marketing line.
“William Hill odds aren’t always the biggest on the board, but the money comes back to my card the same afternoon. I’ll take that.”
Danny Price
What we like about William Hill
- Four-hour payouts. Quoted for Visa Direct debit cards, immediate for Apple Pay.
- £5 minimum deposit. By debit card, Apple Pay or Pay by Bank.
- 24/7 live chat. Through Message Us, at any hour.
- Product blocks. Shut off the casino side without closing your sports account.
- Bet Builder free bets. The joining offer is built around them.
One thing William Hill could do better
The free bets all have to go on Bet Builders. That’s a fine format for a Saturday afternoon, but it rules out a straight single on the NBA or a set in a table tennis match, which is where I’d want to use a free £10. Splitting the £40 between Bet Builders and anything-goes free bets would suit punters who don’t live on same-game multiples.
The William Hill welcome deal: bet £10 get £40 in free bets
Bet £10 at evens or bigger and get £40 in free bets (4 x £10 Bet Builders) · Promo Code FBB40
18+ | GambleAware.org. New UK customers only, registering with promo code FBB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Play Safe. Online only. Full T&Cs apply. #ad
William Hill in numbers
| £10 | EVS | 4 x £10 | 7 days |
|---|---|---|---|
| single bet from main balance | minimum odds (2.0) | Bet Builder free bets | to use each one |
William Hill fact file: who runs it, how you pay, where to get help
| Fact | Detail |
|---|---|
| Operator | WHG (International) Limited, Suite 601/701 Europort, Europort Road, Gibraltar GX11 1AA; part of evoke plc |
| UK licence | Gambling Commission account 39225, remote licence 039225-R-319373-015 |
| Website | williamhill.com |
| Sister sites (same licence) | None listed: williamhill.com is the only domain on the licence. Group stablemates under evoke include 888 and Mr Green |
| Betting features | Bet Builder |
| Payments | Visa and Mastercard debit, Apple Pay, Pay by Bank, PayPal, Skrill, Neteller, Paysafecard (deposits) |
| Min deposit / withdrawal | £5 by debit card, Apple Pay or Pay by Bank (£10 for PayPal, Skrill, Neteller, Paysafecard) / £5 (£10 PayPal) |
| Withdrawal time (stated) | Visa Direct cards 4 hours; Apple Pay immediate; Pay by Bank immediate to 1 working day; PayPal, Skrill, Neteller 1 working day; other cards 1–3 working days |
| Support | 24/7 live chat via Message Us; online request form at help.williamhill.com |
| Safer gambling | Net deposit limits with Deposit Tracker, compulsory reality checks, product blocks, time-outs from 1 day to 6 weeks, self-exclusion 6 months to 5 years, GAMSTOP |
| Best for | Football punters who like Bet Builders and want their winnings back fast |
William Hill promo code and joining offer
Here’s how the William Hill welcome offer works. Register with the sign-up code FBB40, then make a first deposit of at least £10, using a debit card (PayPal, Apple Pay, the e-wallets, Paysafe and the WH PLUS Card are all excluded). Place a £10 single from your main balance at evens or bigger, on any sports market except virtuals. Once it settles, four £10 free bets land in your account.
The detail is in how you spend them. Each free bet is for a Bet Builder, lasts seven days, can’t be withdrawn and has to be used in full, so £10 at a time. Four Bet Builders inside a week means you’ll want a busy week of fixtures, which, in the football season, is rarely a problem.
| William Hill promo code, at a glance | |
|---|---|
| William Hill promo code | FBB40 |
| Welcome offer | £40 in free bets (4 x £10) |
| To qualify | £10+ first deposit, then a £10 single from main balance |
| Minimum odds | Evens (2.00) |
| Eligible markets | Any sports market except virtuals |
| Where the free bets go | Any Bet Builder, £10 each, used in full |
| Free bets expire | 7 days |
| Payment exclusions | PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay, WH PLUS Card |
| Who can claim | New UK customers aged 18+, one per customer, online only |
18+ | GambleAware.org. New UK customers only, registering with promo code FBB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Play Safe. Online only. Full T&Cs apply. #ad
[image: William Hill free bets promo code FBB40: bet £10 and get £40 in free bets, four £10 Bet Builder free bets]
Illustration alt text: William Hill free bets promo code FBB40: bet £10 and get £40 in free bets, four £10 Bet Builder free bets · file name: william-hill-free-bets-offer.png
“The William Hill bonus is fair on the stake and strict on the spending: evens to qualify, Bet Builders to play. Read both halves.”
Danny Price
How to sign up at William Hill
- Open William Hill through our link and choose Join.
- Enter your details and the Promo Code FBB40; you must be 18 or over and living in the UK.
- Verify your identity when asked. Withdrawals can be held until outstanding checks are done.
- Set a deposit limit in the account menu before you pay in. Lowering it takes effect straight away; raising it waits 24 hours.
How to claim the William Hill free bets welcome offer
- Make a first deposit of £10 or more by debit card. PayPal, Apple Pay, the e-wallets, Paysafe and the WH PLUS Card don’t qualify.
- Place a £10 single from your main balance at evens (2.00) or bigger on any sports market, but not virtuals.
- Once the bet settles, four £10 free bets are added to your account.
- Use each one on a Bet Builder within seven days, in full.
William Hill free bets: how to get them, and how to make them go further
The joining offer is the main event for new customers.
- The welcome offer. Four £10 Bet Builder free bets for a £10 single at evens, with the Promo Code FBB40.
- Existing-customer offers.
Our best tip: plan four Bet Builders across the week, not four on one match. The terms give each £10 free bet seven days and insist it’s used in full on a Bet Builder. Spread them over a Saturday, a midweek Champions League night and the Sunday games, and keep each one to two or three legs: the more selections you add, the more ways it can go wrong.
[image: William Hill promo code FBB40 entered on William Hill’s sign-up form for the bet £10 get £40 in free bets offer]
Illustration alt text: William Hill promo code FBB40 entered on William Hill’s sign-up form for the bet £10 get £40 in free bets offer · file name: william-hill-bonus-code.png
How does £40 stack up? Betway gives the same £40 for a £10 bet at 2.0, as four £10 tokens with betting restrictions, and only takes debit card deposits. SBK also pays £40 for £10 and needs no code, but asks for odds of 3.0 on the qualifier. Betfred goes to £50 for a £10 bet at evens, split into three £10 sports free bets and two £10 acca free bets. William Hill’s catch is the Bet Builder-only rule; its strength is the cashier you’ll be using long after the free bets are gone.
“Every bookie is offering about £40 for a tenner. With William Hill, the odds of getting your winnings back within four hours is the part I’d actually pay for.”
Danny Price
18+ | GambleAware.org. Betway: new customers only, place a min £10 bet at min odds of 2.0, £40 worth of Free Bet Tokens awarded on bet settlement, 4 x £10 each with betting restrictions, 7 day expiry, debit card deposits only (exclusions apply), full terms apply. SBK: new UK customers, min £10 first deposit, place a bet of £10 at min odds of 3.0 and get £40 in free bets within 48 hours, restrictions apply, full T&Cs apply. Betfred: new customers only, register, deposit with debit card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement, 7-day expiry, eligibility & payment exclusions apply, full T&Cs apply.
Markets and odds: Bet Builders first, and the corners worth checking
Football is what the joining offer is built for. Four Bet Builders means four chances to put together a same-game bet of your own: a result, a goalscorer, the corners, whatever you’ve spotted in the team news. It’s how half my mates bet on the Premier League now, and William Hill clearly knows it.
Beyond the football, I’ll be checking the corners: the NFL and NBA for the late shift, and whether there’s table tennis on the board for the early one.
Five markets worth a look:
- Premier League Bet Builder: where the four free bets go
- Premier League match result: the qualifying single at evens or bigger
- Champions League Bet Builder: midweek use for a free bet
- NFL match betting: Sunday nights
- Table tennis match winner: the early-hours value hunt, if listed
“William Hill odds on a Bet Builder are worth comparing before you commit. The free bet is £10, but the price is still yours to choose.”
Danny Price
William Hill in-play and streaming
We couldn’t open William Hill’s sportsbook pages for this review, so this section waits for Robert’s account notes rather than borrowing anyone else’s.
Payments and withdrawals
Paying in starts at £5 by Visa or Mastercard debit, Apple Pay or Pay by Bank, and £10 by PayPal, Skrill, Neteller or Paysafecard. All deposits land immediately. Remember that for the welcome offer, PayPal, Apple Pay, the e-wallets and Paysafe don’t count, so the first tenner should go in by debit card.
Getting money out is where William Hill is quicker than most. Visa Direct debit cards are quoted at four hours and other cards at one to three working days. Apple Pay is immediate, Pay by Bank immediate to one working day, and PayPal, Skrill and Neteller one working day. Paysafecard customers are paid by bank transfer in three to five working days. If you’ve used more than one method, the money goes back to the one with the highest net deposit, so William Hill suggests keeping no more than three on file. It charges no fees of its own.
Promotions for existing players
The same account also opens William Hill Vegas, where regulars get Bonus Drop Boost, a free daily prize game, though that’s a casino promotion rather than a sports one.
William Hill app and mobile
Deposit limits, reality checks and time-outs are all managed from the account, on the app or the site.
Safer gambling at William Hill
William Hill’s toolkit is one of the more thorough ones. Deposit limits are daily, weekly or monthly and net of withdrawals, with a tracker showing what’s left; increases wait 24 hours. Reality checks are compulsory for UK customers. You can block casino, Vegas, bingo, live casino, poker and games individually while keeping your sports account, take a time-out from one day to six weeks, or self-exclude for six months to five years. GAMSTOP covers every UK-licensed site at once. Set the limit before the qualifying bet, not after.
Worth it / Watch out
| Worth it | Watch out |
|---|---|
| £40 in free bets for a £10 single | Free bets are for Bet Builders only |
| Evens qualifying odds, any sports market | PayPal, Apple Pay and e-wallets don’t qualify |
| Four-hour Visa Direct payouts | Each free bet expires in 7 days |
| 24/7 live chat and product blocks | Withdrawals go to your highest net-deposit method |
18+ | GambleAware.org. New UK customers only, registering with promo code FBB40. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of EVS+ (2.00+) on any sports market (excluding Virtuals). Get £40 in Free Bets (4x£10) after settlement. Each £10 Free Bet is valid on any Bet Builder, expires in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Play Safe. Online only. Full T&Cs apply. #ad
William Hill vs its rivals
| William Hill | SBK | Betfred | |
|---|---|---|---|
| Offer | £40 (4 x £10) | £40 | £50 (5 x £10) |
| You bet | £10 single | £10 | £10 |
| Minimum odds | 2.0 | 3.0 | 2.0 |
| Where to use them | Bet Builders | Restrictions apply | 3 sports, 2 acca |
| Promo Code | FBB40 | None | None |
18+ | GambleAware.org. SBK: new UK customers, min £10 first deposit, place a bet of £10 at min odds of 3.0 and get £40 in free bets within 48 hours, restrictions apply, full T&Cs apply. Betfred: new customers only, register, deposit with debit card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement, 7-day expiry, eligibility & payment exclusions apply, full T&Cs apply. William Hill: terms as above.
William Hill FAQs
What is the William Hill promo code? FBB40. Enter it when you register, then deposit £10 by debit card and place a £10 single at evens or bigger.
Is there a William Hill free bet code? Yes, the same sign-up code, FBB40, unlocks £40 in free bets as four £10 Bet Builder free bets.
Does William Hill have a no deposit free bet? No. The welcome free bets need a £10 first deposit and a £10 qualifying single.
How long do William Hill free bets last? Seven days each, and every £10 free bet must be used in full on a Bet Builder.
Can I use PayPal for the William Hill welcome offer? No. PayPal, Apple Pay, Neteller, Skrill, Paysafe, Neosurf, ecoPayz, Kalibra/Postpay and WH PLUS Card deposits are excluded. PayPal works for deposits and withdrawals otherwise.
What odds does the William Hill qualifying bet need? Evens (2.00) or bigger, as a single from your main balance, on any sports market except virtuals.
How fast are William Hill withdrawals? Four hours to Visa Direct debit cards, immediate to Apple Pay, one working day to PayPal, and one to three working days to other cards.
Is William Hill licensed in the UK? Yes. It’s run by WHG (International) Limited under Gambling Commission account 39225, licence 039225-R-319373-015.
What are William Hill’s sister sites? No other domain shares the licence. Within the evoke group, its stablemates are 888 and Mr Green.
Does William Hill have a bet builder? Yes, and the welcome free bets can only be used on Bet Builders.
Sources we checked
- Gambling Commission register: WHG (International) Limited: account 39225, licence number, head office
- Gambling Commission register: domain names, 39225: williamhill.com is the only domain on the licence
- William Hill Help: Available Deposit and Withdrawal Options: methods, minimums, withdrawal times, fees
- William Hill Help: How are my withdrawals processed?: net-deposit rule, three-method advice
- William Hill Help: Contact Us: 24/7 Message Us chat, request form, registered office
- William Hill Help: Safer Gambling for UK customers: net limits, reality checks, product blocks, time-outs, self-exclusion, GAMSTOP
- William Hill News: Bonus Drop Boost: the free daily casino game
- evoke plc: Our brands: William Hill history, group brands